Turn Friends into Customers, and Customers into Friends
How many of us look at getting customers and the actual person as pure dollar signs? I know it happens a lot, especially while just getting started in network marketing because you want to make your money back, right? Right. Well, I recently read an article called “Turn Friends into Customers, and Customers into Friends,” from which I would like to emphasize a few paragraphs throughout this post. There’s a link to the full article at the end of this post.
When money is short, there is one aspect of life we all turn to more: our relationships with other people. Whether it is with family, friends, neighbors or the local community, the quality of life is measured by the time spent enjoying the company of others, at least as much as it is measured in dollar bills. In the cynical world of business, it is easy to forget that making money and making friends can go hand-in-hand.
Network Marketing is one of the fastest growing industry in the world and the health and wellness industry is growing just as fast. What better thing to do than to join a network marketing company in the health and wellness industry? Right. Network marketing is all about sharing a great product, one that has helped you, with your family, friends, neighbors or the local community. Making money and making friends CAN and SHOULD go hand-in-hand.
Try not to think of learning about your customers as an exercise in customer service. If you focus too much on profit, then you will come across as a salesman and not as somebody who can be trusted.
I couldn’t have said it better! Be genuine to those whom you speak to about the Kyani products and the Kyani business. You should not feel like you’re a salesman when you’re talking to them, but rather a friend.
A personal touch need not be costly, but it can make your customers feel appreciated. Like with a gift, it is the thought that counts. Maybe you have a long-standing customer who you do not know well, but you want to say thanks for their continued business. Look up the date of their first order, and drop them a line on the anniversary, or make a point of telling them how long they have been a customer the next time you see them.
I think this is HUGE for keeping customers after initially acquiring them. To stay involved in their life so they convert into a lifetime customer rather than a one-time customer. I have started using something called SendOutCards to do this! I can send a thank you card, one that they actually get in the postal mail, to each and every one of my customers and distributors so that they know that 1) I actually pay attention to what they’re doing with my company and 2) they know that I specifically care about their well being and performance and how the product or business has helped them. Contact me directly if you want to know how to incorporate SendOutCards into your business.
A genuine smile, or a genuine interest in your customer, are ultimately simpler and easier to sustain. You are in business, and it is easy to have your revenues and costs screaming for attention at the front of your mind. But you are also a person, and you will take pleasure from good relationships with your community, including the community of your customers. Great customer relationships are about trust, so learn to trust yourself too. If you can find time to enjoy talking and getting to know your customers, you will please them, please yourself, and make good business too.
I don’t think there’s a better way to end than on that note. I don’t want to bore you with a LONG post!
Full article: http://blogs.openforum.com/2009/04/28/turn-friends-into-customers-and-customers-into-friends/